Privacy Policy

Introduction

My Town Group (hereinafter: “the Group“) respects the privacy of users of its website, available at https://my-town.co.il (hereinafter: “the Site“), and through other advertising channels used by the Group, such as advertising on Google, Facebook, Instagram, LinkedIn, billboards, print advertisements, and other media channels. This privacy policy explains how we collect, use, store, and protect the personal information provided to the Group by you.

It is clarified that the Site is not intended for minors under the age of 18 and that the Company does not knowingly collect information about minors without parental consent.

1. Collection of Personal Information

The Group collects personal information provided by you or collected through your use of the Site and various advertising channels. The information includes, but is not limited to:

  1. Contact details, such as full name, email address, telephone number, and physical address, provided through contact forms on the Site or on digital and physical advertising platforms.
  2. Technical information such as IP address, browser type, operating system, and activity times on the Site.
  3. Data collected through digital advertising campaigns (Google Ads, Facebook, Instagram) including conversions, referrals, and statistics.
  4. Details received through telephone inquiries and physical inquiry forms.

2. Purposes of Using the Information

Personal information will be collected and used for the following purposes:

  1. Managing inquiries received from all advertising channels and improving the service experience.
  2. Personalizing advertising campaigns and improving their performance.
  3. Sending updates, marketing messages, and promotions, subject to user consent.
  4. Statistical analysis for the purpose of improving the Group’s services, advertising campaigns, and projects.
  5. Compliance with legal and regulatory requirements.

3. Sharing Information with Third Parties

The Group does not sell or rent personal information to third parties. However, information may be shared in the following cases:

  1. With technical or marketing service providers, such as digital advertising companies.
  2. For the purpose of complying with legal requirements, court orders, or relevant regulations.
  3. To protect the rights, property, and safety of the Group or the public.

4. Use of Cookies and Digital Technologies

The Site uses cookies and similar technologies for the purpose of:

  1. Analyzing usage data on the Site.
  2. Customizing content and advertisements for users.
  3. Information may be collected through Google Analytics, Facebook Pixel, and similar tools for the purpose of optimizing advertisements. By using the Site, you consent to the transfer of collected information outside of Israel for the above purpose.

You can manage cookie usage preferences through your browser settings.

5. Information Security

The Group implements procedures and systems for information security in accordance with accepted standards. However, while these systems reduce the risks of unauthorized intrusion, they do not provide absolute immunity, and the Company does not guarantee that the services will be absolutely immune from unauthorized access to information stored in them.

6. User Rights

You may instruct us to provide you with any details of your personal information that we hold. The provision of such details will be subject to the following conditions:

  1. Provision of appropriate evidence of your identity (reasonable identification documents at the Company’s discretion).
  2. We may refuse to provide personal details that you request to the extent permitted by law.

You may instruct us at any time not to process your personal information for marketing purposes; to update, correct, or delete your personal information; to withdraw your consent to receive marketing communications at any time, either by contacting us or through the “unsubscribe” link that appears in each mailing.

Inquiries regarding the exercise of rights may be sent to info@my-town.co.il.

7. Changes to the Privacy Policy

The Group reserves the right to update this policy from time to time. Changes will take effect immediately upon publication on the Site.

8. Contact

For questions or requests regarding the privacy policy, you may contact us:

Email info@my-town.co.il

Telephone: 03-9738382

This policy applies to all advertising and marketing channels of My Town Group, including digital, print, media, and outdoor signage.

Last updated: March 19, 2026